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Why Two Sisters Are Ditching Frumpy UPF Gear for Sun Protection That's Actually Cute
When Meggie went looking for sun-protective clothing she actually wanted to wear, she found the same thing every time: shapeless rash guards, athletic zip-ups, and fishing shirts built for men. Nothing that looked like her. Nothing that felt like her style. So she called her sister Caitlin, and they decided to fix it themselves.
The gap nobody was filling
Sun damage is one of the most preventable causes of premature aging and skin cancer. Dermatologists consistently recommend UPF-rated clothing as the most reliable form of sun protection because, unlike sunscreen, it doesn't wash off, wear off, or get forgotten.
The problem? Almost every UPF clothing brand on the market was designing for athletes, golfers, or fishermen. The cuts were boxy. The fabrics looked technical. You could tell at a glance it was "sun protection clothing," and most women simply didn't want to wear it anywhere that wasn't a boat or a trail.
Women who cared about their skin were left with a choice: wear the frumpy gear, slather on sunscreen every two hours, or just hope for the best. None of those options felt right.
How SunScarlet UPF was born
Meggie is a mother who takes skin health seriously. She'd been told by her dermatologist that daily sun protection wasn't optional, but she refused to spend her life looking like she was perpetually headed to the driving range. She wanted real clothes. Stylish clothes. Clothes she'd actually choose even if UV rays didn't exist.
She called her sister Caitlin. They looked at what was available. They looked at the gap. Then they got to work.
The result is SunScarlet UPF: a line of UPF 50+ clothing built around a simple idea. Clothes that protect your skin without looking like they're protecting your skin. No athletic branding. No performance-fabric sheen. No compromises on fit or style. Just well-made pieces you'll want to reach for every day.
Fit-and-flare silhouette, long sleeves, crew neck. UPF 50+ cooling stretch fabric. The dress you wear everywhere and protect your skin without thinking about it.
What makes SunScarlet different from every other UPF brand
The fabric is the whole story. SunScarlet uses an innovative, cooling UPF 50+ stretch fabric that blocks 98% of UVA and UVB rays. The same rating as SPF 50 sunscreen, without the reapplication, without the greasy texture, and without the expiry date.
But the difference you notice first is the drape. It doesn't feel like performance fabric. It moves, breathes, and fits the way a well-made piece of clothing should. Long sleeves that don't feel restrictive. A neckline that lies flat. A silhouette designed for women, not adapted from a men's fishing shirt.
That's what Meggie and Caitlin set out to build: something you put on and forget is doing anything protective at all. Because the best sun protection is the kind you actually wear.
"Bought this for a trip to Portugal for some extra sun protection, and I'm blown away by how comfy and versatile it is! I ended up carrying it around with me almost every day, and popping it on at the beach to protect against the sun. The fabric is very cooling and breezy, perfect for hot days. Easy to throw on when you're in a hurry, or to dress up with accessories. New favorite wardrobe addition!!"
"So so soft and comfy while also making me feel very chic on my Saturdays filled with kids' sports in the sun!"
Long-sleeved, close-fitting crew neck, cropped length. Pairs with anything. UPF 50+ protection that looks exactly like what it is: a great shirt.
SunScarlet vs. everything else
| What matters to you | SunScarlet UPF | Typical UPF gear |
|---|---|---|
| Looks good enough to wear anywhere | Yes | Rarely |
| UPF 50+ protection (blocks 98% of UV) | Yes | Yes |
| Designed specifically for women | Yes | Often adapted from menswear |
| Cooling, non-technical fabric feel | Yes | Performance-fabric sheen |
| No reapplication, no wear-off | Yes | Yes |
| You'd choose it even without sun concerns | Yes | Unlikely |
Protect your skin. Look exactly like yourself.
The Essential Dress and The Perfect Crop Shirt are in stock now. Orders over $150 ship free.
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